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MessageValuesBenefits

This document describes the CD-ROM and website artifacts for getting the right message to the right stakeholders.

Stories

  • WelcomeToZopeAndDC?.
  • ZopeAroundTheWorld?.
  • WelcomeToZope?.
  • WelcomeToDC?.

Requirements

  • Email/Web address. People can always bail out and contact us directly.
  • For more info. Lead people to relevant Zope general info or Digital Creations info (sales, press, training, hiring, etc.)

Audiences

Who are the audiences? First, investors and CIO. Next Stratum, reporter, developer at conference, Mary Washington student. business alliance.

Notes

  • Popup video that leads to more information, e.g. the entire history of Zope and Digital Creations.
  • In presentation, weave in quotes from TimBL?, Tim O'Reilly, etc.
  • Tim O'Reilly's graphical picture of the web's evolution.
  • Video leads the bullets, everybody saying Zope. Facts, quotes, stats. Customer quotes. Collection of segments. Play the "more power for more people" by having people say "Zope" then "more power for more people" in their native tongue.
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